facebook

Facebook increases the number of algorithms in the main feed

 

Splitting the feed in this way appears to be an attempt to strike a balance between Meta’s desire for Facebook to become more like TikTok — which recommends content from across its platform based on what its algorithms think you might be interested in — and Facebook’s historical focus on the accounts and pages that people actually follow. However, making the newly renamed Home feed the default demonstrates Meta’s goals for Facebook, and Meta states that the feed will become “more of a discovery engine” in the future.