The company will now focus on monetization opportunities for Reels and messaging payments across the Meta platform. The reason for the reversal was not elaborated on, but it is not the only initiative that has fallen flat in the last year. Meta also shut down its crypto wallet, Novi, which was once rumored to have NFT support on its roadmap. The company has also cut projects with its metaverse division, Reality Labs, and its program that paid bonuses to Reels creators.

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