This ban will prevent Facebook and Instagra, from using user data to create tailored ads, which is also known as ‘behavioural advertising’. All of this was triggered when the two networks were found to be in conflict with GDPR regulations related to ethical ad practices. Earlier in May, Meta was it with a hefty €1.2 billion fine, and they were also informed the steps they had to take in order to be in the right again.
