Social media giant Meta, formerly known as Facebook, is preparing to launch a subscription service called Meta Verified, according to an announcement made by the company’s CEO, Mark Zuckerberg, on Sunday. The service, which will be similar to Twitter’s Blue subscription, will offer users a blue badge, additional impersonation protection, and direct access to customer support.
According to Zuckerberg, the subscription is aimed at increasing authenticity and security across the company’s services. The subscription service will be tested in Australia and New Zealand before being rolled out to other countries. The cost of the subscription will be $15 USD per month when users subscribe through the company’s apps on iOS and Android, and $12 USD per month on the web.