Experience the Future of Driving with BMW's i Vision Dee Concept and Its Full-Width Heads-Up Display!

Experience the Future of Driving with BMW’s i Vision Dee Concept and Its Full-Width Heads-Up Display!

As drivers approach the i Vision Dee, the vehicle will greet them with a personalized welcome scenario that combines graphical elements, light, and sound effects. The Dee is also capable of communicating with drivers through verbal commands and will respond using its headlights and kidney-shaped grille to form a common phygital (physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions such as joy, astonishment, and approval. It is unclear what happens if the Dee becomes angered.