Each year Jumbo’s DSF offers are amongst the most eagerly anticipated deals and an indicator of consumer buying trends for the rest of the year. Phones, tablets, DSLR cameras and televisions continue to lead the market. In the smartphone category, the most popular brands are Samsung, Apple, Sony and HTC. For laptops, it’s Vaio, HP and Lenovo. The best-selling cameras are Canon, Nikon and Sony. In the category of TVs, it’s Sony, Samsung and LG. And with tablets, it’s Samsung and Apple.
Jumbo estimates the sales growth in smartphones at about 10 percent in terms of value during 2014. For tablets, the sales growth is estimated at about 30 percent during 2014 and for Smart TVs, growth is expected to be about 10 percent.
