In response to these challenges, Ookla offers advice to the European Commission with the goal of improving broadband connectivity for EU citizens. The company suggests that better promotions could encourage consumers to opt for higher-speed broadband deals, which, in turn, would incentivize broadband providers to enhance their networks. Furthermore, continued investment is crucial as Europe strives to meet its ambitious targets, allowing fiber technology to deliver the benefits of superior internet speeds, reduced latency, enhanced security, and environmental sustainability.
In summary, Europe’s pursuit of high-speed broadband connectivity faces both technical and delivery challenges, and concerted efforts are needed to bridge the gap between promises and actual performance.
