Epson’s new EcoTank photo printers bets on printing photos for less cost.

Epson’s new EcoTank photo printers bets on printing photos for less cost.

The L7160 and L7180 EcoTank printers offer high-quality, wireless printing and enough ink in the box to print 1,500 photos.

The units also double as an office solution for businesses, capable of printing, copying and scanning documents with ease, and the versatile ink system that includes four dyes for vibrant black and colour printing as well as an extra black pigment ink for documents. This, added to the printers’ double-sided printing and convenient mess-free ink replacement features, makes the printers a versatile and cost-effective printing solution, not just for professional prints but for day-to-day use too.

This product launch is supported by Epson’s new photo and video-driven campaign #WishIdPrintedIt, which illustrates the importance of print in an era where so much photography is lost in the ether of social media and memory devices. “To quote Charlie Waite, a renowned British photographer and an Epson photography ambassador: ‘the print is the photograph’s rightful inheritance and I believe if you make your own photograph you must make your own print’,” says Jason.