Elon Musk has posted that Twitter would debut its revamped Verified programme next Friday, with human authentication and different coloured check marks for different sorts of users. “Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates,” he said.
Previously, Musk claimed that Twitter will “probably use [a] different colour check for organisations than for individuals.” However, this is the first time he has stated what colours they would most likely be. It is unclear whether all verified users, including government and industry, would be required to pay the $8 per month Twitter Blue charge.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
Musk said in a subsequent tweet that “individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.
“However, because the threshold of what defines ‘notable’ is otherwise too subjective, all individual users will have the same blue check mark,” he stated.
Musk originally intended his new verification mechanism to award a blue checkmark to everyone who signed up for Twitter Blue for $8 per month. However, as many expected, the system swiftly devolved into a goat rodeo owing to account impersonation and was shut down after only 48 hours. In one case, an Eli Lilly impostor tweeted, “insulin is now free,” prompting the corporation to apologise. After that, another Eli Lilly impostor apologised for the apology.
Musk had previously stated that the new Verified programme would begin on November 29th, but his most recent tweet has changed the date to December 2nd.
