Elon Musk, the world’s richest man, has named Linda Yaccarino as the new CEO of Twitter. Yaccarino, who is currently the head of ad sales at NBCUniversal, is expected to start her new role in around six weeks.
In a tweet, Musk said that Yaccarino “will focus primarily on business operations, while I focus on product design and new technology.” He added that he was “looking forward to working with Linda to transform this platform into X, the everything app.”
Yaccarino is a respected figure in the media industry. She has been with NBCUniversal for over 20 years and has helped to build the company’s advertising business into a powerhouse. She is also a member of the board of directors of The Walt Disney Company.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Musk’s decision to appoint Yaccarino as Twitter CEO is a sign that he is serious about turning the company around. Yaccarino has a proven track record of success in the media industry and she is well-respected by her peers. She is also a strong advocate for diversity and inclusion, which is something that Musk has said is important to him.
It remains to be seen how Yaccarino will fare as Twitter CEO. The company is facing a number of challenges, including declining user growth and a toxic culture. However, Yaccarino has a strong track record of success and she is well-positioned to turn things around.
