Elon Musk has established a new deadline for the restoration of Twitter Blue’s paid verification: November 29th. The revised date comes only a few days after the firm delayed the rollout and suspended new sign-ups after the site was taken over by pranksters and fraudsters mimicking companies, celebrities, and other high-profile accounts.
Musk said that the return date was chosen to provide the corporation “enough time to ensure that everything is rock solid.” Musk did not specify what adjustments would be made with Blue’s relaunch, but the business has already reinstated “official” labelling to reassure advertisers. Musk went on to say that verified Twitter users won’t be allowed to alter their display names without losing their checkmark “until name is certified by Twitter to fulfil Terms of Service.”
Twitter, which was already losing advertisers before to the debut of paid verification, has seen even more firms abandon the network following the failed rollout of Twitter Blue. In addition to the “official” labelling, Musk has recommended various ways for firms to better identify official accounts, including the ability to “determine which other Twitter accounts are truly affiliated with them.” It’s unclear how that notion fits into Twitter’s new verification procedures.
