On March 27, 1986, Honda launched its luxury brand, Acura, which quickly became one of the best-selling luxury marques in the United States, surpassing established names like BMW and Mercedes-Benz. Despite facing a decline in sales in the late 1990s, Acura made a comeback in the early 2000s through redesigns and the introduction of new models.
Now, Acura is entering a new phase with the upcoming release of its first electric vehicle, the Acura ZDX, scheduled to launch next year. Co-developed with General Motors, the Acura ZDX will utilize the Ultium battery platform. A notable feature of the vehicle is its integration of Google services, including Google Assistant, Google Maps, and Google Play, as standard.