As the fashion world eagerly anticipates the latest edition of Dubai Fashion Week, Dyson has made a grand return as the Haircare Technology Partner for the new season. From October 9 to 15, Dubai Fashion Week is in full swing at Dubai Design District (d3), bringing with it an abundance of creativity, innovation, and global fashion excellence. Dyson has once again claimed the backstage spotlight, utilizing its cutting-edge hair styling products, including the Dyson Supersonic TM, Dyson Airwrap TM multi-styler, and Dyson Corrale TM straightener, to craft runway-ready looks.
For the spectacular launch of Dubai Fashion Week, Dyson hosted an exclusive masterclass featuring celebrity hairstylist and Dyson Global Hair Care Brand Ambassador, Matthew Collins. Notable figures from Dubai’s fashion, beauty, and social scenes graced the event as Matthew divulged tips, tricks, and techniques using Dyson products to demonstrate how to achieve runway-ready looks from the comfort of one’s home. In addition to creating all the captivating looks and styles that models would showcase on the runway, Dyson also provided styling services for a select group of international models, flown in from around the world exclusively for a VIP presentation by luxury fashion brand Carolina Herrera.
Fashion enthusiasts can partake in daily masterclasses with Dyson’s hairstyling ambassador, Deena Alawaid, and session stylist Natalie Kasses. Visitors can also explore Dyson’s haircare solutions, including limited-edition collections like the highly anticipated Airstrait™, which has yet to be launched in the region, the soon-to-be-released Dyson Supersonic TM hair dryer, the Dyson Airwrap TM multi-styler, and Dyson Corrale TM cordless straightener in Ceramic Pop and Blue Blush colorways. To witness Dyson’s cutting-edge haircare technologies in action, guests are encouraged to head to Dubai Fashion Week at d3, where Dyson’s pop-up location is set up between Building 9 and 10. The pop-up is open to the public from October 10th to 15th, offering complimentary styling sessions for all visitors, with no prior booking required.
