Domino’s Pizza is revolutionizing pizza delivery in the US with its new Pinpoint Delivery feature, allowing customers to have their favorite pies delivered to any GPS pin they drop on a map. Whether you’re at the beach or on the soccer field, Domino’s will bring the pizza to you. The company has confirmed that deliveries are available anywhere a restaurant serves, as long as the driver can safely pull over.
With Pinpoint Delivery, customers can enjoy pizza wherever they desire, expanding beyond the limitations of a fixed address. Imagine having a hot pizza waiting for you at the trailhead after a mountain hike or treating your team to a meal without leaving the field. While deliveries won’t be made to locations like the top of a mountain during an active hike, Domino’s will gladly deliver to the trailhead once you’ve returned to your car.
To utilize this service, customers are required to pre-pay for their order online and agree to receive text updates regarding their driver’s status. Similar to regular deliveries, customers can track the delivery person’s GPS location. However, cash payments upon arrival will not be accepted. Instead, customers can activate a “visual signal” on their phone, similar to popular ride-hailing services, to alert and identify the driver for a smooth pickup experience.
Domino’s claims to be the first “quick-service” restaurant chain in the US to offer GPS pin-based deliveries. Although the category may be narrow, other delivery apps like Instacart offer the option to modify the location once an address is chosen. Nonetheless, Domino’s is banking on the innovative rideshare-style approach to delivery to attract more customers. By offering pizza virtually anywhere, not just at home or the office, the company aims to cater to tech enthusiasts and customers seeking convenience and novelty.
Domino’s has a history of utilizing technology as a marketing strategy. Customers can already order pizza from their cars and even receive their food from self-driving delivery vehicles. Pinpoint Delivery represents a logical extension of the company’s tech-centric approach, further enticing customers who prioritize convenience and crave unique dining experiences.
As Domino’s continues to innovate and leverage technology, pizza lovers can expect the company to explore new possibilities and redefine the boundaries of pizza delivery.
