Crystals are customised for each car and are linked to the VIN and ECM. “Because we want to funnel everything via our control, and we want to funnel everything through our Direct Connection and Power Broker programme to support that body of people, to make sure that we’re managing everything that occurs in these automobiles,” Kuniskis said.
This is significant since Kuniskis said that Dodge wants complete control over the vehicle’s improvement. As EVs grow increasingly common, the phrase might herald the end of tuning. However, it seems like Dodge is just following in the footsteps of other manufacturers by instituting charges for performance or feature upgrades in order to generate a little additional profit. Dodge is definitely not the first, and is unlikely to be the last, to adopt that posture and strategy.
