While a two-dollar increase may not seem significant on its own, it adds to a growing issue for consumers. To access a broad range of shows and movies, subscribing to a single service is no longer sufficient. Netflix, Disney Plus, Hulu, and Prime Video are all raising their prices, with the average increase falling within the range of 20% to 25%. As we previously highlighted in response to Disney’s price hikes, these increases, coupled with the introduction of Disney Plus’ ad subscription in Canada and Europe, appear to be ill-timed, particularly as families face financial challenges and the entertainment industry experiences ongoing strikes by writers and actors.
The concern lies in the fact that these price hikes don’t seem to correspond with a comparable improvement in content. Having already consumed current shows and movies, there is often a lack of new and compelling content to justify the ever-rising costs. Additionally, in some cases, highly anticipated shows are not scheduled for streaming until several months later.
