Apple isn’t out of the woods yet. It is still recruiting more carefully, and supply concerns (particularly for the Apple Watch Ultra, according to Cook) may linger for some time. It’s also uncertain how customers will react to handsets such as the iPhone 14 Plus, which won’t be available until later this month. Nonetheless, Apple may be pleased. According to Gartner, the PC market fell 19.5 percent during the quarter, while Canalys says smartphone shipments fell 9 percent. If those data are correct, Apple is doing well just by avoiding dramatic losses in most categories.
