The problems originate mostly from inconsistent performance throughout Apple’s product portfolio. It’s no surprise that the iPhone 14 launch boosted the company’s mobile sales ($42.6 billion against $38.9 billion last summer), but other categories were turbulent. While the MacBook Air M2 boosted Mac revenue by 25% to $11.5 billion, iPad sales declined dramatically, falling to a little about $7.2 billion from over $8.3 billion the previous year. And, while services like Apple Music and TV+ established a new high of $19.2 billion, that’s still a marginal increase over the previous year’s $18.3 billion. Apple Watch and smart home gadget sales increased significantly from $8.8 billion to $9.7 billion.
