While the improvement is significant, the company has decided to focus on improving quality, efficiency, and scaling up production to sell more bikes instead of releasing a new model. The Cowboy 4 remains priced at around $3,000, depending on the region, and the company is intently focused on selling bikes in Germany, Belgium, and France, where it has opened flagship stores. The company has sold over 50,000 bikes globally, but targeting the American market remains a future challenge.
