Canva, the acclaimed graphic design software, is celebrating its 10th birthday in grand style. To mark this milestone, the creative minds behind one of the most popular design platforms have unveiled a groundbreaking AI update. Named Magic Studio, this suite of artificial intelligence-powered tools is poised to transform the way individuals and businesses approach graphic design across Canva’s vast product range.
Magic Studio encompasses a wide array of AI-powered features. Among the highlights is “Magic Switch,” an ingenious tool that effortlessly converts designs into various formats with a single click. It simplifies the often complex task of format conversion. Another notable addition is the “Text-to-Image AI Art Generator,” a valuable asset in the design world. And for those in need of compelling copy, Canva introduces an “AI Writer” capable of creating brand-appropriate text.
In today’s competitive market, visual content holds the key to standing out and appealing to a discerning audience. While this is a priority for businesses with in-house design teams or contracted agencies, many organizations struggle with the constraints of time and resources to consistently produce professional visual assets.
Magic Studio steps into this space, reflecting Canva’s mission to “democratize visual communication for the 99% of the world without pro design skills.” According to the company, Magic Studio is geared to generate content and automate tasks, expediting design and creation processes.
One of the standout tools in this suite is “Magic Design.” It empowers users to create fully designed documents, designs, and videos based on text prompts. Importantly, users are not confined to preset designs and can continue to customize elements, including color schemes. Other noteworthy inclusions are “Magic Media,” which adds text-to-image and text-to-video creation capabilities, and “Magic Morph,” a tool for transforming words and shapes into colors, textures, patterns, and styles.
Canva, already recognized as one of the best photo editors, introduces two more AI tools. “Magic Grab” enables users to select specific subjects in a photo, move them, and resize them. Meanwhile, “Magic Expand” intelligently increases the size of existing photos, expanding the visual canvas.
Addressing concerns about AI design tools and intellectual property, Canva announces “The Creator Compensation Program.” This initiative involves a substantial three-year, $200 million commitment to compensate Canva Creators who grant permission for the company to use their content in training its proprietary AI models.
Melanie Perkins, co-founder and CEO of Canva, expressed her excitement about the launch of Magic Studio, stating, “With a focus on making complex things simple, Magic Studio has been built for the 99% of the world without complex design training.”
The majority of Canva’s new AI tools are available for free, with certain advanced features like “Magic Grab,” “Magic Animate,” and “Magic Switch” reserved for Canva Pro subscribers. Canva’s commitment to accessible and innovative design tools underscores its dedication to making the world of design more inclusive and user-friendly.
