BATTISTA IN BUILD: SERIES PRODUCTION ACCELERATES AT BESPOKE ATELIER IN ITALY

BATTISTA IN BUILD: SERIES PRODUCTION ACCELERATES AT BESPOKE ATELIER IN ITALY

 

The first end-of-line checks and commissions are undertaken next, with bespoke software and tooling used to check all standards are being met with the vehicle in Plant Mode. It is then switched to Customer Mode to ensure real-life functions work as they should – including charging the battery, infotainment, and the unique Automobili Pininfarina SUONO PURO sound signature.

The final physical workstation in the Atelier sees the Battista raised on another lift for 24 hours to complete a thorough wheel and steering alignment. Each vehicle is then checked in the water management area to ensure water cannot get into the vehicle, regardless of its intensity, before the final sign-off and completion of its digital log.

End-of-line quality checks are completed by specialists passionate about delivering perfection, which also includes functional tests, a thorough aesthetic evaluation in the light tunnel, and on-road testing. This ultimate GT testing program is completed on a bespoke route designed to assess each Battista in a way that replicates how owners will use their vehicles across a varied route of road types and surfaces. Each Battista is verified by the same test driver in exceptional detail, before returning to Cambiano where the protective wrap is removed ahead of a final aesthetic check, to be ready for client deliveries.

Paolo Dellacha, Automobili Pininfarina Chief Product and Engineering Officer, said: “Our objective with Battista was to deliver an alluring new kind of ‘Gran Turismo’ driving experience, leveraging unprecedented power developed through electrification and perfectly complimenting the exquisite work of our Design Team in the shapes and details featuring throughout this hyper GT. 

 

A BESPOKE JOURNEY FOR EVERY CLIENT

Visiting the Battista Atelier gives each owner the opportunity to meet the team behind the vehicle, work in partnership to tailor the design of their car and see it being built as part of an unparalleled commissioning and ownership experience.

Clients are taken through an in-depth consultation process to configure their Battista.  A bespoke design proposal is created for each client before they are invited to Cambiano to work face-to-face with the designers, where they then refine their final specifications. 

 

BATTISTA IN BUILD: SERIES PRODUCTION ACCELERATES AT BESPOKE ATELIER IN ITALY

 

Dave Amantea, Automobili Pininfarina Chief Design Officer, engages with each client to perfect their configuration. Amantea said:  “Every Battista will be bespoke. As passionate designers we love sharing our expertise and insights with clients, revealing our unique PURA design philosophy, and collaborating to craft a bespoke Battista matching the client’s individuality and dream specification. 

“It is a very personal experience and therefore imperative that we provide inspiration and unforgettable moments for them as they choose from a near-unlimited number of options. This process guarantees an unmistakable version of Battista for each owner, which presents their personality everywhere they go.”

Alongside the assembly area is a commissioning suite for clients, where exterior and interior color and material options can be specified and featuring a range of samples to review, touch, and feel. For the exterior, additional elements can be specified, such as the Battista Exterior Jewellery Pack, brake caliper colors, and custom finishes for the wheels. In total, there are up to 13.9 quintillion exterior combinations. 

Inside, 128 million possible configurations for the colors, materials – including leather, Alcantara, and aluminum – and engravings enable clients to create a Battista like no other. The exclusivity enhances Battista’s investment status, building on a rich history of collectible motoring masterpieces to bear the Pininfarina name.

Sara Campagnolo, Director of Colour & Material Design, said: “With Battista, we have an opportunity to bring true personalization and craftsmanship to an entirely new sector. Merging innovative technology with Pininfarina’s rich design heritage is a real privilege, using sustainable materials and processes that we will take forward and elevate with future projects.” 

 

UNPARALLELED OWNERSHIP EXPERIENCE

Automobili Pininfarina’s client services are ensured for the lifetime ownership of Battista. A 360-degree digital approach to aftersales, incorporating parts and warranty management, training, and remote diagnostics supports the peace of mind delivered by global retail partners. With a presence across North America, Europe, the Middle East, Australia, and Asia – clients are cared for wherever they are.