Audi Middle East and Audi Qatar are set to make a significant impact at the prestigious Geneva International Motor Show in Qatar. The event promises to be a showcase of Audi’s milestones as the brand globally launches its highly-anticipated Q8 model and introduces the Audi Formula 1 project show car, giving spectators a glimpse into the future of mobility and motorsport.
Audi is highlighting the importance of the Middle East by offering visitors an exclusive opportunity to witness the world premiere of the Audi Q8 during the show. As the flagship of the Audi SUV lineup, the Audi Q8 in its SQ8 derivative packs a punch with its 507hp V8 powerplant and quattro all-wheel drive, catering to the unique preferences and demands of Middle Eastern customers. The Audi Q8 combines striking design, innovative technology, and unwavering performance, creating an extravagant journey for drivers and passengers alike.
Adding to the excitement, Audi is bringing the F1 Showcar with Audi Launch Livery to the Middle East for the first time, marking a significant step forward as the brand prepares to enter motorsports’ pinnacle series from 2026 onwards.
In addition to the Formula 1 project show car, Audi’s exhibit will feature a range of exceptional models, including the all-electric e-tron lineup, the Audi RS e-tron GT, and the Q8 e-tron. Also on display will be the Audi S8 and Audi exclusive RS 7, showcasing Audi’s commitment to offering a diverse and innovative lineup that caters to the customization preferences of Middle Eastern customers.
Audi’s unique presence at the motor show reflects the brand’s recognition of the Middle East’s significance in its global strategy. Visitors can experience the Audi stand at GIMS QATAR, where they can get a firsthand look at the F1 Showcar with Audi Launch Livery and an exclusive selection of Audi’s top models.
GIMS QATAR opens its doors to the public on October 7th and runs until October 14th. Additionally, Audi’s newly appointed Managing Director for the Middle East Region, Mr. Rene Koneberg, will provide insights into the brand’s regional momentum during a special presentation at the event.
