Thanks in part to the improved supply situation, Audi was able to better meet increased demand for models from across its portfolio last year. In addition to the brand’s fully electric models, the Audi Q5 (332,000 units), Audi A6 (267,000 units), and Audi A4 (237,000 units) were particularly popular. Audi Sport delivered around 48,000 high-performance vehicles worldwide for an increase of five percent compared to the previous year.
In the Middle East, Audi saw impressive sales figures in 2023, increasing by 6 percent year-over-year. Notably, the Audi Q5 continued its dominance, accounting for a record-breaking 17 percent of total sales in the region. Audi’s commitment to electric mobility is reflected in the consistent rise of EV sales in the Middle East. Compared to 2022, EV sales grew by a remarkable 73 percent, surpassing all expectations. This surge was largely driven by the e-tron GT, with sales rising by an impressive 61 percent demonstrating growing consumer interest in high-performance EVs. Moreover, Audi Sport saw its highest sales ever in the Middle East in 2023, including S models, reaching a new benchmark of 13 percent of total sales.
Audi Middle East Managing Director, Rene Koneberg said: I’m extremely proud of what we’ve accomplished in the Middle East last year. The continuous dedication of our partners, coupled with our unwavering focus on exceptional customer experience and after-sales support, has fuelled our outstanding performance, allowing for even further improvement since 2022. Witnessing the regional surge in EV sales and record-breaking success of the Q5 and Audi Sport models fills me with immense gratification. We’re thrilled by these achievements and ready to build upon them in 2024″.
