Eddy Cue, Apple’s Senior Vice President of Services, appears to hold the key to this decision. Cue emphasizes that Apple’s partnership with Google serves its best interests, indicating a preference for collaboration over competition. Apple, historically known for its strategic partnerships, is unlikely to embark on a full-scale search engine endeavor unless circumstances drastically change.
In conclusion, while Apple has quietly nurtured its search capabilities for years, the notion of it directly challenging Google’s search supremacy remains in the shadows, and the tech giant appears content with its existing arrangements. Developing a search engine is a monumental undertaking, and Apple’s current stance suggests it is not yet inclined to enter this behemoth of an arena.
