Apple’s Stealthy Pursuit of a Google Search Rival Remains in Shadows
Apple's covert quest to develop an in-house search engine.
In a surprising revelation, Apple’s covert ambition to challenge Google’s search dominance has been in the works for years. While Apple and Google maintain a profitable partnership, with Apple directing its massive user base to Google Search, rumors suggest that Apple has been diligently crafting its own search engine codenamed ‘Pegasus.’
This ambitious project has been overseen by John Giannandrea, a former Google executive who now leads Apple’s machine learning and AI division. ‘Pegasus’ primarily serves as a search engine for Apple’s suite of applications and is gradually extending its reach to more services, including the App Store.