In a groundbreaking announcement, Apple has taken a monumental leap toward a more sustainable future with the release of its first-ever carbon neutral products, showcased in the all-new Apple Watch lineup. The tech giant’s relentless commitment to clean energy and innovative design has led to remarkable reductions in product emissions, slashing them by a staggering 75 percent for each carbon neutral Apple Watch.
This milestone is not just a significant achievement; it’s a pivotal step towards Apple’s ambitious Apple 2030 goal – to render every product carbon neutral by the close of this decade. This includes not only the products themselves but the entire global supply chain and the entire lifespan of each Apple device.
As part of this grand initiative, Apple has taken bold steps in its environmental journey, including bidding farewell to leather across all product lines. The company is also introducing revolutionary fibre-based packaging for its new Apple Watch lineup. Furthermore, Apple continues to expand its use of recycled materials, notably in the iPhone. Additionally, Apple has introduced the Home app’s innovative Grid Forecast tool, empowering users to make informed decisions about their energy consumption.
Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives, emphasizes, “At Apple, we have a longstanding and proven commitment to leading the fight against climate change. Our focus on renewable energy and low-carbon design has already driven industry-leading emissions reductions, and we’re not slowing down. We’ve achieved an important milestone in making the world’s most popular watch carbon neutral – and we will keep innovating to meet the urgency of the moment.”
A Greener Tomorrow by 2030
Apple’s approach to product decarbonization centers on reducing greenhouse gas emissions from three major sources: electricity, materials, and transportation. Only after achieving substantial reductions in product emissions do they apply high-quality carbon credits from nature-based projects to address any remaining emissions.
Each carbon neutral Apple Watch model adheres to stringent criteria: 100 percent clean electricity for manufacturing and product use, 30 percent recycled or renewable material by weight, and 50 percent of shipping without air transportation. These combined efforts result in an impressive minimum 75 percent reduction in product emissions for each model. Certification by SCS Global Services, a leader in environmental standards and certification, confirms the carbon neutrality of every Apple Watch.
The Path to 2030 and Beyond
