Apple’s Next Big Move: Could the iPhone 15 Pro Max and iPhone 15 Ultra Coexist in 2023?

Rumors Swirl Around Apple's Potential Release of Two High-End iPhone Models, But Skepticism Persists

Nevertheless, the persistent circulation of the names “iPhone 15 Pro Max” and “iPhone 15 Ultra” in the rumor mill over several months suggests that there may be some substance to the idea of two distinct models, even if they are presently confined to Apple’s internal testing laboratories.

It’s apparent that Apple anticipates robust demand for its larger and more premium iPhone models within the iPhone 15 series. This demand could tempt the tech giant to consider introducing an additional high-end model. As the date for Apple’s special event on September 12 approaches, the tech world remains abuzz with anticipation and intrigue regarding the future of Apple’s iconic iPhone lineup.