The crux of the matter lies in Apple’s plea to the Supreme Court to overturn an injunction that would compel the company to permit app developers to offer payment options outside the confines of its App Store, thus bypassing associated fees. Such a ruling would deal a significant blow to the App Store’s business model, which has hinged on enforcing strict control over in-app transactions.
Commonly referred to as an “anti-steering” policy, this contentious rule has long been a source of contention and frustration among developers. Notably, it not only prohibits app creators from providing links to external web-based payments but also forbids them from informing users about the availability of lower-priced alternatives elsewhere.
