Apple will raise App Store pricing in Europe and certain areas of Asia starting next month

Apple will raise App Store pricing in Europe and certain areas of Asia starting next month

Apple hasn’t explained why prices are increasing, but with the euro and yen suffering against a strong dollar, it’s evident that currency swings are to blame, which have been impacted by inflation and growing energy costs. According to reports, Apple modifies its Software Store pricing for currency fluctuations on a regular basis and actually decreased the initial €1.09 app price to €0.99 last year.