Apple Vision Pro Ushers in New Era of VR Innovation, Say Developers

Apple Vision Pro Ushers in New Era of VR Innovation, Say Developers

One anticipated benefit is that the Vision Pro could help expand the VR user base. However, developers acknowledged the device’s high price point, making it inaccessible to many potential users. Nevertheless, they believe that Apple’s physical stores in major cities worldwide could play a significant role in introducing VR experiences to a broader audience. They expect Apple to utilize dedicated VR testing areas within their stores. Even if individuals may not be willing to invest in a $3,500 headset after trying it, they may choose to explore more affordable options like the Oculus Quest 2, priced at $300.

While the Apple Vision Pro presents both opportunities and challenges, it is set to showcase the immense potential of VR technology. The developers interviewed are hopeful that Apple’s commitment to the VR space will spur innovation and inspire the creation of captivating immersive experiences, ultimately benefiting the entire industry.