Apple has officially introduced its long-awaited VR headset, the Apple Vision Pro, during the WWDC 2023 event. Initial reactions to the upcoming hardware have been mixed, with some expressing enthusiasm while others question its purpose.
The standalone VR headset is expected to outperform current market-leading devices, offering impressive capabilities. However, it comes with a significantly higher price tag compared to its competitors and lacks standout software that fully justifies its specifications. The success of the Vision Pro will heavily depend on the development of VR applications, and the recent launch of the visionOS beta could help address this concern.
To gain insights into the potential of the Apple VR headset, I spoke with renowned VR game studios, including Purple Yonder, Mighty Coconut, and Schell Games. Their views on the Apple VR headset revealed a mix of excitement and hesitation due to its innovative hardware.
The highly powerful Vision Pro is slated for release in 2024, aiming to demonstrate the true capabilities of VR. Apple is reportedly planning to follow up with two additional devices, including a more affordable option, by late 2024 or 2025. The developers I spoke with believe that Apple is committed to integrating the Vision Pro and its successors into its core lineup, and they hold an optimistic outlook on the impact this dedication will have on the VR landscape.
One anticipated benefit is that the Vision Pro could help expand the VR user base. However, developers acknowledged the device’s high price point, making it inaccessible to many potential users. Nevertheless, they believe that Apple’s physical stores in major cities worldwide could play a significant role in introducing VR experiences to a broader audience. They expect Apple to utilize dedicated VR testing areas within their stores. Even if individuals may not be willing to invest in a $3,500 headset after trying it, they may choose to explore more affordable options like the Oculus Quest 2, priced at $300.
While the Apple Vision Pro presents both opportunities and challenges, it is set to showcase the immense potential of VR technology. The developers interviewed are hopeful that Apple’s commitment to the VR space will spur innovation and inspire the creation of captivating immersive experiences, ultimately benefiting the entire industry.
