Apple’s new “Shop with a Specialist over Video” feature allows US iPhone shoppers to video chat with retail employees for assistance with purchasing decisions, payment options, and switching from Android. The feature is available every day from 10AM to 10PM Eastern and accessible on any device that can reach Apple’s website. Communication is audio-only, and the Specialist cannot see the shopper. While this may not provide hands-on experience or detailed product reviews, it offers a more accessible retail service for those who cannot travel to a store or prefer not to navigate product pages for answers. This addition may be beneficial to customers who are hesitant to buy an iPhone sight unseen, especially in the wake of a difficult year for hardware manufacturers due to supply shortages and a challenging economy.
