Apple’s CEO Tim Cook says that the decline in Mac sales is in line with expectations, but if the roughly 30% decline in Mac sales was expected, there shouldn’t have been a pause in chip production. Reports suggest that the M1 lineup, including the M1 Pro and M1 Max MacBook Pro models in addition to the M1 MacBook Air, might have produced a level of market saturation that dampened excitement for Apple’s M2-series Mac products. Apple’s latest Macs are not much better than the M1-series chips they are replacing, and if you’ve spent $3,000 to $4,000 dollars on an M1 Max MacBook Pro, you’re not going to spend that same amount of money a second time less than two years later for a performance boost of 10-15% in most cases.
