The joint consumer campaign aims at broadening awareness of the AppGallery among users and highlighting its fast-growing app range. One year on from revealing Huawei’s plans to expand its mobile ecosystem during the Mobile World Congress in 2020, the platform increased the number of its apps and now includes more than 120,000 applications across 18 categories and counts 530 million monthly active users globally in more than 170 countries.
The joint campaign, promoted by Huawei across social media channels, has seen notable results. Both partners, OSN and Smiles have gained major exposure throughout the campaign since the first weeks of the launch. The campaign has generated more than 15.5 million impressions throughout the month of May and has reached 2.4 million users in total. The co-branded videos have been very popular among users with more than 11.5 million views in total. Both partners have seen a considerable increase in their user acquisitions with an average increase of 12% during the period of the campaign.
