Meta’s Threads app, which had a blockbuster first week and became the fastest-growing app of all time, is now experiencing a decline in engagement, according to data from analytics firm SimilarWeb. The report reveals that Threads’ daily active users dropped from 49 million on July 7th to 23.6 million on July 14th. In the United States, where the app had the highest engagement, usage declined from 21 minutes per day to just over six minutes during the same period.
