As evidence of AOC’s success in meeting its audiences’ needs, the company launched its own highly popular ‘AOC Masters Tournament’ esports event in Asia in 2020, quickly gaining an enthusiastic online following, with tens of thousands of participants and followers tracking the fortunes of the esports teams as they battled for the inaugural Masters crown.
With AOC carrying off prestigious design awards such as RedDot Design Awards in 2020, the strategy is clearly working.
