X’s ad business has been struggling recently, and the pull out from these big tech giants will only be another nail in the coffin. To make matters worse, a recent tweet from Musk, where he offered his support for a seemingly anti-semitic conspiracy theory has ruffled a few feathers and will inadvertently lead to more companies pulling out their ads from the platform.
Now, the ad pull out is not permanent as the reports seem to indicate that the companies in question have elected to ‘pause’ their ads on the platform, which means that if there is some sort of clean up, or apology from the platform, these companies could negotiate a return of their ads on the platform. Apple CEO Tim Cook recently had a few disagreements with Elon Musk over advertising policies and this is also one of the reasons for Apple to pause their ads on the platform.
