Amazon’s Alexa is coming to thousands of Jaguar and Land Rover vehicles

Amazon’s Alexa is coming to thousands of Jaguar and Land Rover vehicles

Previously, Alexa has only been available in some cars as a secondary voice option alongside digital assistants, like in some BMWs or as an in-dash app that connects to a phone alongside Sync in some Fords. Manufacturer partnerships like with Jaguar Land Rover present an opportunity for Amazon to get Alexa to ride shotgun in a big way.