While the $25 million settlement may not be substantial, it reflects the FTC’s intent to keep Amazon and other tech giants in check. The simultaneous settlement with Ring, which amounted to $5.8 million, underscores the FTC’s focus on privacy lapses across Amazon’s ecosystem. These settlements come at a time when the FTC, led by Chairwoman Lina Khan, has shown a commitment to tightening regulations and increasing oversight of Big Tech companies. Recently, the agency has scrutinized Amazon’s acquisition of One Medical, demonstrating its vigilance in addressing potential antitrust and privacy concerns.
