Amazon Unveils New Fire TV Sticks and Generative AI Features for Fire TV

The all-new Fire TV Stick 4K Max is Amazon’s most powerful streaming stick to date. It boasts a 2.0 GHz quad-core processor, delivering top-notch performance. The Fire TV Stick 4K Max is the first streaming stick to support Wi-Fi 6E, offering users a smoother streaming experience with reduced latency and faster speeds, even in homes with multiple Wi-Fi devices. This device also includes 2x the storage of its predecessor, with 16GB, allowing users to store more apps and games directly on the device. With support for 4K Ultra HD, Dolby Vision, HDR, HDR10+, and Dolby Atmos audio, it provides an exceptional audio-visual experience.

Fire TV Ambient Experience Expansion

The Fire TV Ambient Experience, previously available only on the Fire TV Omni QLED Series, is now accessible to a wider audience on the all-new Fire TV Stick 4K Max. This feature transforms your TV into a smart display, offering valuable information and stunning artwork to replace blank screens. It also lets users access their calendars, leave Sticky Notes, control smart devices, play audio from services like Amazon Music and Spotify, and more. Additionally, Amazon has expanded its collection of free artwork, offering hundreds of new pieces from renowned artists and institutions worldwide.

AI Art, an upcoming feature, will allow users to generate personalized background images by giving Alexa creative prompts, making the TV screen a canvas for their imagination.

All-New Fire TV Stick 4K

The new Fire TV Stick 4K delivers an exceptional performance at an affordable price point. It supports Wi-Fi 6 and features a 1.7 GHz quad-core processor, making it nearly 30% more powerful than its predecessor. With support for 4K Ultra HD, Dolby Atmos audio, Dolby Vision, HDR, HLG, and HDR10+, it offers an immersive entertainment experience. Users can also wirelessly connect compatible Echo devices for a home theater audio setup.