Amazon Shifts the E-commerce Landscape: Raises Free Shipping Minimum, Providing Opportunities for Competing Firms

Amazon Shifts the E-commerce Landscape: Raises Free Shipping Minimum, Providing Opportunities for Competing Firms

Details regarding the scope of this pricing experiment, including which customers are affected and whether it will become a permanent fixture, remain shrouded in mystery. A spokesperson for Amazon, responding to inquiries from TechRadar Pro, stated, “We continually evaluate our offerings and make adjustments based on those assessments. We’re currently testing a $35 minimum for non-Prime customers to qualify for free shipping. Prime members continue to enjoy free delivery on over 300 million items, with tens of millions of items available for free Same or One-Day Delivery.”