It is still unclear what the actual experience will look like or when we can expect it, but it could be the thing that solidifies Amazon’s place as the online shopping superstar. This could turn the experience into a personal shopper, filtering out all the other junk you may find on the site when you’re looking for something specific, or even just helping you quickly find the cheapest option. However, having an AI study and making sure products you might want suspiciously show up on your Amazon homepage could be unsettling for some users.
