Amazon intends to ‘go big’ on real food shops in the future

“We’re just getting started,” Jassy told the Financial Times. “We’re optimistic that in 2023, we have a format that we want to go big on, on the physical side. We have a history of experimenting a lot and doing it rapidly. And then, when we discover something we like, we’ll double down on it, which is exactly what we aim to do.”