Amazon introduced an in-app augmented reality function in 2017 that allowed consumers to see how a piece of furniture would look in their home. Consumers could try on makeup in the app thanks to a relationship with L’Oréal, as well as an AR feature related to its brick-and-mortar Amazon Salon that lets customers preview how hairstyles and hair colors appear on them before scissors, clippers, and curlers went to work. Some spectacles and Made for You custom-fit T-shirts are also available for try-on through Amazon’s app.
