Alpine's Commercial Shake-Up: Renault CEO Urgently Pushing for F1 Team's Success Amid Major Transformations

Alpine’s Commercial Shake-Up: Renault CEO Urgently Pushing for F1 Team’s Success Amid Major Transformations

The F1 team plays a pivotal role in Alpine’s marketing strategy, serving as the pinnacle of motorsport marketing for the brand. Luca de Meo has expressed his dissatisfaction and impatience with the team’s performance in Formula 1. While acknowledging the time required for success in the sport, he is keen to see Alpine progress. As he observes other teams like McLaren and Aston Martin making significant strides and the dominance of the “big three” teams—Red Bull, Ferrari, and Mercedes—De Meo is determined to enhance Alpine’s standing.