The Alpine Formula 1 team is undergoing significant changes in leadership, and Renault Group CEO Luca de Meo is eagerly pushing for the team’s success as it aligns with his vision for the Alpine brand’s performance and motorsport ventures. The team witnessed the departure of key figures such as former principal Otmar Szafnauer, Alan Permane, and Laurent Rossi, while new investors, including Hollywood stars Rob McElhenney and Ryan Reynolds, joined the consortium.
Former Jordan Grand Prix and Cosworth head Mark Gallagher addressed the commercial fallout resulting from this Alpine transformation. He highlighted Luca de Meo’s strong determination to revitalize the Alpine brand, positioning it as a prominent player in the performance automotive sector. The ambitious plan includes launching seven Alpine models between now and 2030 and achieving €2 billion in revenue within three years. By the end of the decade, they aim to reach €8 billion in revenue.
The F1 team plays a pivotal role in Alpine’s marketing strategy, serving as the pinnacle of motorsport marketing for the brand. Luca de Meo has expressed his dissatisfaction and impatience with the team’s performance in Formula 1. While acknowledging the time required for success in the sport, he is keen to see Alpine progress. As he observes other teams like McLaren and Aston Martin making significant strides and the dominance of the “big three” teams—Red Bull, Ferrari, and Mercedes—De Meo is determined to enhance Alpine’s standing.
Luca de Meo recognizes Alpine as a vital component of the Renault Group’s portfolio, and he intends to elevate its status. Moreover, he is mindful of the upcoming entries of Ford and Audi into Formula 1 in 2026. These factors emphasize his urgency for tangible results in the sport.
In summary, Luca de Meo’s leadership is marked by a strong commitment to fostering Alpine’s success in Formula 1 and positioning the brand as a key player in the world of performance cars and motorsport.
