Alpine's Commercial Shake-Up: Renault CEO Urgently Pushing for F1 Team's Success Amid Major Transformations

Alpine’s Commercial Shake-Up: Renault CEO Urgently Pushing for F1 Team’s Success Amid Major Transformations

Former Jordan Grand Prix and Cosworth head Mark Gallagher addressed the commercial fallout resulting from this Alpine transformation. He highlighted Luca de Meo’s strong determination to revitalize the Alpine brand, positioning it as a prominent player in the performance automotive sector. The ambitious plan includes launching seven Alpine models between now and 2030 and achieving €2 billion in revenue within three years. By the end of the decade, they aim to reach €8 billion in revenue.