Fusion Marketing guides the marketer through the entire campaign creation and execution process, including:
- Building a Target Audience of Known Contacts: Marketers can select a product or service that is the focus of the campaign, and then select a list of known contacts from any CRM system.
- Expanding Your Audience: From that audience, Fusion Marketing will automatically generate a highly targeted audience profile for use in online advertising to target people who are potentially relevant to your campaign—but unknown to your contact database.
- Identifying the Best Customer References: Based on the focus of the campaign and specific industry of each customer, Fusion Marketing recommends the best reference stories to promote in the campaign.
- Simplifying Campaign Configuration: Fusion Marketing provides a single user interface to assign all of the campaign assets required to run your campaign across email, website landing pages, and advertising channels. Previously, companies had to rely on multiple systems to do this.
- Launching the Campaign: The marketer can easily set up advertising budget, start, and end dates and launch their campaign.
- Monitoring Results: A prebuilt dashboard that provides marketers with real time visibility into campaign performance.
After campaigns have launched, Fusion Marketing automates the generation and qualification of leads:
- Personalized Campaign Microsites: Emails and ads take people to an automatically generated “microsite” landing page for each campaign, which includes customer references personalized to match the industry and interest of the customer.
- AI-powered Lead Qualification: Fusion Marketing monitors engagement across all campaign channels including emails, online ads, and microsite visits. Because interest at the company level is what matters, Fusion Marketing will qualify account level interest by aggregating engagement from people at the same company. This AI algorithm automatically generates qualified opportunities for salespeople when it detects sufficient engagement.
- Deliver Qualified Opportunities to Any CRM System: When identified, qualified opportunities are delivered to any CRM system.
Part of Oracle Fusion Cloud Applications Suite, Oracle Advertising and CX connects data across advertising, marketing, sales, and service to make every customer interaction matter. Going beyond traditional CRM, Oracle Advertising and CX helps business leaders create, manage, serve, and nurture lasting customer relationships.
