CRM has become the system that both sellers and marketers love to hate, due to disconnected workflows, too much manual administration, and siloed data often preventing sales and marketing teams from working with each other to engage customers and drive revenue. Because of this, the experience for most salespeople is that their CRM system doesn’t help them sell—and this disconnect between sales and marketing teams is a growing challenge as the B2B buying process becomes more complex. Customers and prospects are now interacting with organizations across an increasingly broad range of digital channels, buyer expectations are growing, and the need to access information at any time means much of the purchasing decision is now made before a salesperson is engaged.
Fusion Marketing simplifies and accelerates the creation and execution of marketing campaigns by automating the end-to-end process of lead generation and qualification. With Fusion Marketing, any marketer can easily build and run campaigns with consistent messages across advertising and email channels, all in a matter of minutes. This helps marketers improve the performance of campaigns by increasing the output of highly qualified sales opportunities.
