Lots of companies (more than half, actually – 55%) are getting ready to put more money into Corporate Social Responsibility (CSR) for the second year running, according to a report from Skillsoft. They’re planning to invest a big chunk of this money (41%) in training and education, especially in areas where a bit of artificial intelligence (AI) could be a game-changer.
The study takes a closer look at how generative AI (GenAI) is shaping the CSR strategies of these companies. Surprisingly, a whopping 84% of the folks surveyed think that GenAI will have a say in how they report on and make decisions about environmental, social, and governance (ESG) stuff.
What’s interesting is that companies’ motivations for CSR are changing. Last year, 40% said they were all about “doing the right thing,” but now only 13% are sticking to that motto. Nowadays, external factors like what customers think, government rules, and public opinion are the driving forces behind CSR efforts. Companies are aiming to boost their brand, business reputation, sales, and keep customers loyal.
This study highlights how important AI tools are becoming in decision-making and how they could shake things up in CSR trends. As the CSR scene evolves, with everyone paying more attention to ESG, companies might lean on AI tools to make better decisions and provide training to help workers pick up new skills.
Improving the tools workers use could up productivity, keep everyone in a good mood, and, in the long run, make sure workers stay healthy and safe – which, by the way, is the top measure for CSR success for the second year running.
