It’s not the first time Adobe has toyed with text-based video editing. Last year, the company unveiled its Project Blink beta, an AI-powered video editor for browsers, that works in a suspiciously similar manner.
When we reviewed the web-based video editing app, we were impressed by its overall accessibility. Anyone who’s ever used Microsoft Word or similar will find themselves in somewhat familiar territory. At the time, we said, “It’s fair to say you lack the omniscient control that you’d find in other video editors, and this isn’t exactly an Adobe Premiere Pro Alternative. But what would usually take hours in a fully-fledged video editor, Adobe’s Project Blink can accomplish in minutes.”
Adding text-based video editing in Premiere Pro takes that to another level. It not only gives just about everyone the ability to build a rough cut but makes it an integral part of the workflow for experienced and professional video editors.
And, like the proliferation of machine-learning neural filters and the ability to remove objects from an image in one click Photoshop, it’s another example of Adobe simplifying creative processes. We’re all content creators now.
